“The Psychology of Influence” is known and recommended by psychologists—both all across the West and now also by their compatriots at home—as one of the best study guides in social psychology, conflictology, and management.
This work, which captivates the listener with its easy style and striking presentation of the material, is nonetheless a serious study in which, at the most modern scientific level, the mechanisms of motivation, information acquisition, and decision-making are analyzed.
The archive also contains a text version of the book.