We offer you an audiobook by the well-known psychologist and image consultant Valentina Gorchakova, “The Psychology of Creating a Personal Brand.”
What is personal branding? Is it possible to stand out from competitors, to enter the system of modern marketing communications while being perceived by others as a brand? It’s possible, the author assures us. A significant part of today’s management is the work of creating a brand. A brand forms added value, a premium price, trust, reliability, and recognition.
This book is necessary for everyone who wants to be represented in public consciousness, who exercises social power and influence, who understands the complex laws of business and politics.
You are not born as a brand—you become one.