An extreme psychological journey through the labyrinths of a capricious and demanding customer’s subconscious. The author systematically and methodically anatomizes the psychology of advertising perception, explaining how to turn a customer into a compliant machine that keeps printing cash register receipts without stopping.
The book is written in simple and accessible language, contains many examples and practical recommendations. It is an excellent guide for both beginner and advanced advertisers who want to use the psychology of influence effectively to solve their advertising tasks.