“Don’t make a idol of yourself—better become one.” For the last nine years, Ekaterina Kononova has been working under this motto. She is the founder of one of the first personal promotion agencies in the CIS—BAKERS, the author of a bestseller on personal branding, and the recipient of professional awards “Silver Archer” and RuPoR.
You are holding the first book with a truly psychological approach to creating a personal brand. The author argues that there are no people who can’t become popular. The only question is which of your inner “sub-personalities” you are betting on. Ekaterina wittily calls the “sub-personalities” presented to the world “publicities,” and teaches you to find the specific publicity of your own that will not only be in demand with the audience, but will also fuel you with energy and excitement on the path to fame. Then the author provides a clear plan for developing your personal brand, taking into account the features of your “publicity.”
From the book, you will learn how:
• to stop being helpless as a “viewer” and become an expert with a developed personal brand;
• to “hack the system” and maintain popularity for many years, following the example of the Kardashian family;
• to overcome the “cognitive miser” phenomenon and say goodbye to the fear of rejection;
• to express your authenticity and become rich, influential, and famous.