Over the course of just a few years, Spotify has literally transformed the music industry: it saved record-label corporations from pirates, made Apple shudder, and appeared on Wall Street in a spectacular fashion. And in 2020, it launched its service in Russia as well. No Swedish company had ever managed to gain such authority in global pop culture.
The authors of this book, Sven Carlsson and Jonas Lejonhufvud, conducted their journalistic investigation. They talked to participants in this business transformation—people from Spotify’s management, investors, prominent figures from the music industry, and the company’s competitors.
You’ll learn how the quiet tech geek Daniel Ek and his wealthy partner Martin Lorentzon negotiated with financiers and built a team of outstanding developers. You’ll follow the heroes’ fate and understand how Spotify, Europe’s largest IT company, after being founded in 2006, already by the beginning of 2019 became the world’s number one streaming service—and why the CEO and cofounder Daniel Ek believes they’re only at the start of their journey.