Nike is one of the most recognizable global brands. The company’s founder, Phil Knight, is one of the richest people—although when he was still a youngster, he couldn’t afford to buy Adidas sneakers.
50 years ago, Phil Knight, a student at the University of Oregon and a middle-distance runner, borrowed 50 bucks from his father and began reselling sneakers from Japan. Today, Nike’s annual revenue is 30 billion dollars. And a pair of “Nikes” can be found in every closet—from the president to a teenager.
Phil Knight is a mystery man; he rarely gives interviews. This book is a confession about building a company that managed to give a dream to millions of people.