Predictably Irrational: The Hidden Forces That Shape Our Decisions

10 hrs. 50 min.

Language Russian

Author Dan Ariely

Narrator Sergey Korolev

Description

Do you know why:

• a pill that costs 300 rubles helps better than one that costs 10?

• we’re more willing to help a neighbor for free than for money?

• we sometimes compulsively buy things we actually don’t need?

In the new, revised and expanded edition of the New York Times bestseller, Dan Ariely answers these and many other questions related to our economic behavior. Using scientific experiments, he demonstrates that our decisions are often predictably irrational—we act according to the same not-obvious scenarios. The author unmasks the games our brain plays, helps us understand and rethink the stereotypes of decisions and actions that shape our personal and professional lives. Understanding your own “not-idealness” provides plenty of practical benefits—you’ll be able to see that for yourself by reading this captivating book!