PR Guide. How to Independently Develop a Communication Strategy

Time passes, PR “science” doesn’t stand still—promotion tools change—but they all rely on basic principles, knowledge of which makes life much easier for everyone who works on a company’s image and on its reputation. How do you create your own step‑by‑step PR plan that will work for results? Read about it in Lada Shcherbakova’s book. The author is a PR consultant with more than 23 years of experience in public relations, a recognized expert from the list of “1000 most professional managers in Russia.” Her book is a practical guide for PR specialists, students, teachers, coaches, entrepreneurs, and anyone interested in effective communications.

— How to find an approach to your target audience?
— What idea needs to be conveyed to them?
— How to describe a company’s or its product’s advantages correctly?
— Which channels should be used for promotion?
— How to build relationships with the media and become a sought-after source of information for them?

In this audiobook you’ll find answers to these and many other questions. You’ll learn from real cases—examples from the practice of well-known companies—discover what mistakes beginners in communications make, and learn how to avoid them. With the templates developed by the author, you’ll be able to put the knowledge into practice and independently design a PR strategy without relying on external agencies. Everything you hear in this book has been tested and worked out in practice—by the author and her colleagues.