Positioning: The Battle for Your Mind
7 hrs. 32 min.
Description
Before you is a truly legendary book that shook the entire business world and radically changed the principles of marketing. It has gained the status of a classic—one might even say a bible—for marketing specialists, advertisers, and managers who know that the key to success in a competitive world is not the best product, but the best idea, one capable of securing that product in the minds of consumers.
This is an anniversary edition supplemented with the authors’ commentary, featuring an analysis of the phenomenal successes and grand marketing failures of recent decades, as well as practical examples of marketing and advertising in Russia, written in collaboration with Alexey Sukhenko, the company’s Russian representative.
This is an anniversary edition supplemented with the authors’ commentary, featuring an analysis of the phenomenal successes and grand marketing failures of recent decades, as well as practical examples of marketing and advertising in Russia, written in collaboration with Alexey Sukhenko, the company’s Russian representative.
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