Built to Last
11 hrs. 32 min.
Language
Russian
Author
Jim Collins
Author
Jim Collins
Narrator
Vyacheslav Zadvornykh
Narrator
Vyacheslav Zadvornykh
Description
“Built to Last” explores the deep reasons behind the long-term success of American corporations. Jim Collins and Jerry Porras present a fresh look at the practices of 18 outstanding companies, including 3M, Wal Mart, Walt Disney, Boeing, Sony, and Hewlett-Packard.
As part of a six-year research project under the aegis of Stanford University’s business school, Collins and Porras studied exceptional long-lived companies in direct comparison with their competitors, all the while asking the question: “What truly makes outstanding companies different from other companies?”
Filled with hundreds of concrete examples, presented as a harmonious model of practical concepts that are applicable by leaders and entrepreneurs of all ranks, the book can serve as an excellent guide to building organizations capable of thriving throughout the 21st century and beyond.
As part of a six-year research project under the aegis of Stanford University’s business school, Collins and Porras studied exceptional long-lived companies in direct comparison with their competitors, all the while asking the question: “What truly makes outstanding companies different from other companies?”
Filled with hundreds of concrete examples, presented as a harmonious model of practical concepts that are applicable by leaders and entrepreneurs of all ranks, the book can serve as an excellent guide to building organizations capable of thriving throughout the 21st century and beyond.
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