Igor Mann and Dmitry Turusin conducted more than a hundred brainstorming sessions for companies in the widest range of industries and learned the main thing: the noticeable effect comes not from improvisation, but from a system built according to rules. In the book, they offer a practical, author’s method tested in real work—and 15 ready-made scenarios for specific business tasks. These are step-by-step instructions you can implement right away in your company. Open it, run sessions, and find strong solutions—from small improvements to large breakthroughs.