Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets

For many years, Walmart and Amazon held different positions in the market: one was the largest traditional retailer, while the other led in online sales. However, in 2016 Walmart began actively developing e-commerce, while Amazon started investing in physical retail. This led to a fierce battle for dominance, where each company tries to destroy the competitor in order to become the world’s leading omnichannel retailer. As a result of this fight, small businesses and ordinary consumers face negative consequences: access to fair prices decreases, family stores close, and millions of employees are forced to work under harsh and sometimes dangerous conditions for minimal pay.

Journalist Jason Del Rey investigates this major business conflict of our time, using insider information and accounts from the participants. The book provides the key to understanding the present and future of global retail.