It’s hard to find someone who hasn’t watched cartoons from Pixar. But how did this tiny advertising studio turn into a giant of the film industry? This is a story about strong people and determined decisions, about the choices and absurd arguments that allowed the story to happen. It’s about how competent management and control over the situation can stand up to any risks. Thanks to this book, you’ll learn what became Pixar’s driving force and how it managed to deal with countless difficulties.