The book is a practical guide on how to build reliable, effective business partnerships based on the author’s many years of experience. The material is organized as a consistent system of proven approaches and tools: from chapter to chapter, the key elements are revealed—without which sustainable cooperation is impossible.
The author shows how to lay the foundation of a partnership: form shared values, record the rules of the game in a partnership agreement (in essence, the company’s “constitution”), distribute roles correctly, and agree on the principles for evaluating each participant’s contribution. Using examples from real practice, the book explains how to reduce the risk of typical disagreements and create a transparent, understandable model of interaction. At the end of each chapter there are brief conclusions and a curated list of literature for further study.
This is a working book for entrepreneurs and managers who want to make partnership not a source of tension, but a strong point and a competitive advantage for a business.