In business and in life, it’s no longer so important what exactly you do. Much more important is how you do it. On the pages of his book, Dov Seidman, the founder and CEO of LRN, convincingly shows that moral “factors,” once considered “optional,” determine your success today. Only by focusing on moral values, building relationships on trust and care for your own reputation, you can outmaneuver competitors and succeed in business and in life.
This book will be useful for company owners, leaders, and managers who care not only about profit, but also about what legacy they will leave their children.