Under the Radar: Talking to Today's Cynical Consumer
9 hrs. 15 min.
Language
Russian
Author
Jonathan Bond
Author
Richard Kirshenbaum
Narrator
Pavel Morgunov
Narrator
Pavel Morgunov
Description
Today’s buyer is jaded and spoiled by the most diverse advertising. In response to yet another attempt to lure him into the commercial networks of “the most profitable offers in the world,” the buyer, on autopilot, turns on a “protective radar.” This book is about how to overcome consumer cynicism and doubt using unconventional, surprising, sensible, and unobtrusive advertising. Innovative rules for creating “invisible” ads are proposed by the owners of a successful and popular agency, so the book is packed with creative examples and practical recommendations. But if you want to continue buying or creating traditional advertising, then you shouldn’t read this book—because a protective radar exists against new ideas too.
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