Leading specialists in behavioral economics, Richard Thaler and Cass Sunstein, explain clearly and engagingly how and why we make choices. With the help of special tricks, you can nudge people toward the right choice—no matter which area of life it concerns.
Richard Thaler is a leading specialist in behavioral economics, a professor of behavioral science and economics at the University of Chicago Booth School of Business, director of the Center for Research on Decision Making. President of the American Economic Association in 2015. Author of several books and articles in academic journals.
Cass Sunstein is the author of the book “Nudge.”
Cass Sunstein is a professor at Harvard Law School, the most cited law professor in the United States. From 2009 to 2012, he worked in the Obama administration. He taught at the University of Chicago Law School for 27 years. A specialist in behavioral economics, author of books and articles.