Dmitry Polikанов sheds light on the work of non-profit organizations from the inside. Using the example of the support foundation for deafblind people “So-Connecting/Со-единение,” Polikанов explains how to attract businesspeople, activists, politicians, and philanthropists to collaborate. How to conduct negotiations, how to set up the back office, and what campaigns to run so that every donated ruble and every spent minute work for the benefit of the people they support. Dmitry Polikанов is one of the founders of the “So-единение” foundation, author of courses on GЯАР (G), political communications, training on public speaking, and interaction with the media for NPOs and business. He is a member of the Joint Expert Council of the Presidential Grants Foundation and Deputy Head of Rossotrudnichество.