Neurocopywriting
10 hrs. 14 min.
Description
In the book “Neurocopywriting,” 100 techniques for influencing the reader are brought together using verbal tricks. With them, you’ll enrich your sales text (advertising, slogan, commercial offer, etc.), make it convincing, and get a surge of inspiration. Fresh ideas are guaranteed for headlines, the opening section, the argumentation block, handling objections, and the narrative finale. The book’s distinguishing feature is the author’s trusting, easy style that is sometimes even ironic. Spend time with benefit—for yourself, for your clients, and for those who are about to enjoy your text.
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