An absolute bestseller on the psychology of influence—now in audio format! Karen Pryor, a scientist with a worldwide reputation, offers a simple yet amazingly effective method for controlling people’s behavior using positive and negative reinforcement. Karen Pryor’s approach is the shortest path to success in any relationship—with loved ones, friends, children, managers, colleagues, and, of course, pets!
Thanks to this book, you will learn:
• how to make your spouse stop grumbling once and for all;
• how to teach a three-year-old child to behave properly;
• how to explain to a cat that it’s not necessary to climb onto the kitchen table;
• how to encourage your boss to regularly raise your salary;
• how to achieve outstanding results in any activity—from sports to writing poems.