Telling stories comes naturally to a person. We all share with one another how the vacation went, how fun the evening was, or how difficult the project turned out. But the potential of stories is much greater than simply exchanging information. With their help, you can inspire and persuade others without pressure or manipulation, unite a team around a goal or strategy, involve people in a project, convey your values, explain changes, overcome fear of something new, pass on experience, and solve many other communication tasks.
The author’s goal is to reveal the essence of story as a strategic communication tool. After listening to this audiobook, the expert in strategic storytelling and communications consultant, you’ll learn how to build a story preparation process for the widest range of tasks, how to choose appropriate stories, and how to structure them; you’ll learn to naturally incorporate stories into your speech and inspire your conversation partner. You’ll go on a journey that will help you discover the narrative leader in yourself—the person who leads others by conveying the right meanings, not by manipulating or selling ideas. And you’ll be guided not only by models and techniques, but also by real, uninvented stories shared by many people.
This audiobook is intended for company leaders and team leaders, as well as for everyone interested in management tools and storytelling techniques.