«The Compound Effect» is the legendary book that, in the West, has long been dubbed «a self-development bible» and «a laboratory for studying success». For the first time it is being published in Russian. It has been recognized as a bestseller by prestigious book rankings such as The New York Times and Wall Street Journal. The meaning of the compound effect lies in the fact that big goals are achieved through small steps. It was formulated by millionaire, entrepreneur, and life coach Darren Hardy. He earned his first million at age 24, and by age 27 his company had a turnover of $50 million. In the book, the author presents 6 strategies for success, but reminds readers that the secret ingredient in each of them is the compound effect.