"Punishment as a Reward" is the legendary book by Alfie Kohn, republished again and again since its release in 1993. It has overturned how motivation is understood by several generations. In his book, the famous psychologist Alfie Kohn explains in detail why relationships with children, students, and subordinates cannot be built on the principle: “Do this — and you’ll get that.” He shows how frightening and destructive this approach is, and what consequences such manipulation and attempts to change another person’s behavior (a child or an employee) lead to.