The Brain and Business

Business is not oil, not software, and not the layout of a beauty salon. Business is people who make it happen. The people who create this business are involved in production processes, and they are also its clients.

People make decisions and act at all levels of an organization. The product, its demand, and your success depend on them. But what do we know about these people? What drives them? How do they think and make decisions? What factors influence their behavior?

“Brain and Business” is a how-to book for managers and entrepreneurs who want to succeed in their business and in life!

Andrey Kurpatov is the author of bestsellers sold in total over 8 million copies, the creator of the first original program on practical psychology on Russian television, founder of the intellectual cluster “Games of the Mind,” president of the Higher School of Methodology, scientific supervisor of the Laboratory of Neuroscience and Human Behavior in Sber’s ecosystem. Before that, for seven years he led the largest Russian holding producing entertainment content “Red Square” as CEO and Chairman of the Board of Directors.

This book includes additional materials in the form of a PDF file.