A sales-negotiation training course by Igor Ryuzov—an experienced Russian expert and a two-time winner of the “Business Book of the Year in Russia” award. In this book, he explains how to come out the winner in the toughest negotiations and close deals at any level.
To become a sales monster, you need to develop the skills of a successful negotiator. From this book you’ll learn how to make sure your customers always come back and profits keep growing.
You’ll learn how to:
- Identify and sell value.
- Handle objections easily.
- Apply the principle of scarcity effectively.
- Close deals at any level.
- Sell in monstrous quantities.