This book is a unique two-voice format: a business novel and a personal diary under one cover—about the life journey and formation of the main character’s personality. The author, Navruz Usmanov, is a successful entrepreneur, founder and owner of brands: Crown City (furniture showroom), JABOO perfumes, JABOO Luxury Home (trading house), Noorooz (selective perfumery), «Shohona» (Shohona), Keklik, as well as the sports club «Shohona». The author himself is a kind of brand in his homeland. In 2022, he was featured in a special anniversary issue of the Almanac «National Greatness: Stories of the Development of Entrepreneurship “100 Years of the Formation of the USSR”». In his own publication, the reader is invited to look at the difficult paths to leadership from different angles, climb together with the hero up the steps to the summit of social, financial, and spiritual well-being. But most importantly, to get the keys to understanding how, armed with an idea and hard work, to become a successful businessman and remain an honest person—loving and kind.