Metamorphoses of Storytelling, or The Power of Stories in Sales

Alexander Verin loses his most important clients in just a few days. His carefully crafted marketing strategies give way to those who do something seemingly simple — they speak to the audience through stories.

An unexpected invitation to the closed "Story Workshop" sets in motion changes he was not prepared for. Eight entrepreneurs, a mysterious Master, weekly challenges, eliminations, and a prize capable of changing the game — the right to enter the Library of Stories.

In the format of a dynamic business novel, you will explore storytelling in practice: how to bring a dry blog to life and turn it into a dramatic text, how to build serialized content for social media, how to write emails that people read to the end, how to create selling stories without direct sales, how to package an info product as the hero's journey.

Each chapter is a concrete tool you can apply immediately. Lively dialogues, gripping situations, clear techniques, and important nuances without fluff.

This is not a marketing handbook, but a plot-driven journey that will teach you how to persuade and sell through the power of stories.