This book is a practical marketing guide based on the author’s personal experience. It’s structured as a step-by-step 69-day course, with each day devoted to a separate topic.
The author explains in detail how to adapt Western marketing methods to Russian realities, demonstrating practical tools for building brands and working with a client audience using her own cases. Each chapter includes real examples and ends with a “phrase of the day” to reinforce the key ideas.
The book is aimed at both beginner specialists and experienced marketers. The author shares secrets of building strategies, working with a product, choosing communication channels, and budgeting. This is a guide to the world of marketing that will help you go from basic knowledge to professional practice in 69 days.