Kotler on Marketing
5 hrs. 45 min.
Language
Russian
Author
Philip Kotler
Author
Philip Kotler
Narrator
Denis Zhebelev
Narrator
Denis Zhebelev
Description
“Marketing by Kotler” is a complete marketing guide for managers, based on the author’s experience working with such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Thanks to this deep yet highly practical book, you’ll quickly adapt your knowledge and skills to the new problems and opportunities created by hypercompetition, globalization, and the Internet. Here you’ll discover modern ideas presented in an exceptionally brief and reader-friendly form on such new pressing issues as direct marketing, global marketing, Internet marketing, and many others.
The book is aimed primarily at practitioners—marketing specialists, middle and senior managers, entrepreneurs—but it will also be interesting to students and teachers of economics schools.
The book is aimed primarily at practitioners—marketing specialists, middle and senior managers, entrepreneurs—but it will also be interesting to students and teachers of economics schools.
02:38
01-glava-11-adaptacija-k-veku-ehlektronnogo-marketinga
01:40
01-glava-5-razvitie-i-ispolzovanie-rynochnojj-razvedki
01:35
01-glava-6-konstruirovanie-marketingovogo-kompleksa
02:13
01-glava-7-priobretenie-sokhranenie-i-rasshirenie-klientury
09:00
01-predislovie
03:33
01-prilozhenie
01:26
01101
02:07
0191
01:36
01glav1-1
03:37
01glav1-2
02:21
01glav1-3
05:09
01glav1
01:44
02-1
07:32
02-kak-izmenitsja-povedenie-potrebitelja
09:35
02-pobedonosnaja-marketingovaja-praktika
03:10
02-podkhod-4p-segodnja
08:05
02-poisk-potencialnykh-pokupatelejj
07:43
02-razvitie-cennosti
02:06
02-torgovlja-tjazhelym-oborudovaniem
05:24
02-vidy-poleznojj-informacii
02:52
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08:14
02naib1
07:30
02osno1
02:14
03-chto-izmenitsja-v-processe-kupli-prodazhi-tovara
06:23
03-marketingovaja-sistema-pokazatelejj
06:24
03-model-menedzhera-po-idejam
08:58
03-pervaja-prodazha-tovara-potencialnomu-klientu
01:57
03-prodazha-tovarov-promyshlennogo-naznachenija
04:22
03-soderzhanie-plana-marketinga
07:17
03-stil-zhizni
05:19
03-tovar
05:12
03-vybor-cenovogo-pozicionirovanija
03:49
03opre1
02:58
03prob1
04:14
04-celi-i-zadachi-marketinga
06:23
04-cena
04:38
04-kak-pobedit-v-internet-prostranstve
05:31
04-osnovnye-puti-rosta-kompanii
02:57
04-razrabotka-itogovogo-cennostnogo-predlozhenija
01:39
04-sistema-pokazatelejj-dlja-akcionerov
08:43
04-sokhranenie-klientury
03:11
04-tekhnologija
01:29
04-ustanovlenie-nadezhnykh-otnoshenijj-s-prjamym-postavshhikom
02:08
04-v-napravlenii-novogo-marketinga
05:05
04razm1
10:01
05-celevojj-marketing
06:03
05-marketing-v-budushhem
03:53
05-mesto-ili-raspredelenie
08:20
05-mikrosreda-ili-firmennoe-okruzhenie
02:41
05-osnovnoe-pozicionirovanie
08:54
05-povtornaja-pokupka
06:43
05-prognozy-razvitija-ehlektronnykh-rynkov
01:44
05-proizvodstvennye-uslugi
04:41
05-sozdanie-torgovojj-marki
07:16
05fccc1
05:13
05kako1
01:34
06-imeet-li-smysl-pytatsja-sokhranit-vsekh-klientov
01:57
06-kak-izmenitsja-marketing-s-pojavleniem-internet-marketinga
02:19
06-optovye-finansovye-uslugi
01:40
06-plan-meroprijatijj
06:49
06-prodvizhenie
01:31
06-sreda-kompanii
04:49
06inst1
08:35
06osno1
05:57
07-metody-sbora-informacii
02:41
07-ocenka-ehffektivnosti-torgovojj-marki
01:31
07-ocenka-kachestva-plana
03:38
07-stimulirovanie-sbyta
05:09
08-organizacija-ehffektivnogo-marketinga
01:57
08-svjazi-s-obshhestvennostju-ili-pr
01:14
08-upravlenie-informacionnojj-sistemojj
06:19
09-osnovnye-principy-organizacii-otdela-marketinga
07:18
09-torgovye-agenty
07:11
10-1
01:07
10-prjamojj-marketing
05:00
11-dvizhenie-v-storonu-integrirovannykh-marketingovykh-svjazejj
