Kotler on Marketing: How to Create, Win, and Dominate Markets
6 hrs. 10 min.
Description
Philip Kotler, a recognized expert in marketing, clearly explains both the basic principles and the modern directions of marketing. This book is a short guide to proven tactics and new approaches that are relevant today.
Why should you read this book?
✔ A combination of classic concepts and modern trends—from fundamentals to digital marketing
✔ Clear frameworks, examples, and ready-made solutions
✔ Useful for both beginners and experienced specialists
Who is it for?
→ Managers studying marketing
→ Specialists who need to update their knowledge
→ Professionals who want to systematize their knowledge amid everyday chaos
“Marketing can be learned in a day, but to master it you need a lifetime.”
Why should you read this book?
✔ A combination of classic concepts and modern trends—from fundamentals to digital marketing
✔ Clear frameworks, examples, and ready-made solutions
✔ Useful for both beginners and experienced specialists
Who is it for?
→ Managers studying marketing
→ Specialists who need to update their knowledge
→ Professionals who want to systematize their knowledge amid everyday chaos
“Marketing can be learned in a day, but to master it you need a lifetime.”
