Marketing 100%

Here is a book by Russian marketing guru Igor Mann—a kind, ironic, and incredibly useful one! The author shares with readers his experience in marketing work and offers invaluable advice that is necessary for every marketer: both for beginners and for those with their own rich background in marketing.

However, the book can be recommended not only to marketers, but also to entrepreneurs, managers of firms and company divisions. In the end, the fate of their business often depends on what marketers they are themselves—and what marketers work for them.