Marketing 6.0: The Future Is Immersive

"Marketing 6.0" is a new approach to marketing strategy. Philip Kotler, a recognized expert in this field, explores the concept of metamarketing—integrating digital and physical aspects to create interactive and engaging customer experiences. This method is aimed at Gen Z and Alpha, whose purchasing power is growing.

You’ll learn how to:

– use short videos and streams to sell;

– introduce new products and convey value with the help of artificial intelligence;

– make brand interaction more interesting for Gen Z and Alpha;

– apply all five senses to strengthen brand promotion.