How to win people over with the first sentence? Can you tell stories so that listeners can’t help but stay? What is the magic of the first question, and how to respond correctly to an inappropriate comment? Why do you need small talk, and why does a good compliment make the soul flinch?
Communication should bring joy, and with properly built communication you can earn people’s trust and achieve your goals, Nina Zvereva believes—TV journalist, business trainer, coach of top executives of large companies, and a lecturer at the Skolkovo School of Management. Based on her years of experience, she has developed effective methods for successful communication. The main ones are: know your audience, use the right communication format, and choose the right moment for it. Clear techniques, simple exercises, tests, and stories from famous colleagues, businesspeople, and politicians will help everyone who wants to develop their strengths and become a genius at communication.