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HR Branding Traps: How to Become the Best Employer for Employees and Candidates

HR Branding Traps: How to Become the Best Employer for Employees and Candidates

6 hrs. 54 min.
Description
Building an HR brand helps an organization earn a good reputation in the professional community, reduce employee turnover, and attract qualified specialists. Even though you can achieve significant success with minimal costs, various obstacles may arise along the way. Svetlana Ivanova shares her experience with the key difficulties in HR branding.

Why do encouraging employees or gifts for clients sometimes cause dissatisfaction? What problems can occur when integrating new hires? And how can corporate events truly become useful? You’ll learn research methods for measuring loyalty levels and how to build an effective corporate culture.
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01 Ловушки HR-брендинга
28:06
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31:27
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25:45
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26:38
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26:13
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