Local Business. How to Find the Right Location and Turn It into a Coffee Shop, Beauty Salon, Wine Bar or Any Other Venture

A book created with the help of experts from “Tinkoff Business” and “Business Secrets” will help those who dream of starting their own business. Maybe you’re thinking about a coffee shop, a flower store, or a nail salon, but you don’t know where to begin.

Alexandra Konyakhina, owner of the “Stolitsa Kofe” coffee chain, shares her experience in local business and explains why a nail salon near a train station might be a bad choice. You’ll learn the difference between renting and buying equipment, as well as various methods to promote your business.

The author also discusses how to:

- decide on the direction of your future business;

- choose the best location, analyze customer traffic, and evaluate the premises;

- select equipment, a team, and set prices for goods or services;

- overcome fear and realize your business idea.