We live in an era of social media, reality shows, feminism, efficiency, and mindfulness. But what does that say about us? Jia Tolentino, an American journalist, explores modern culture and how it affects our lives, preferences, choices, and vices. In this collection, you’ll find essays about life online devouring our time and about the tentacles of the fitness and beauty industry; about feminism’s double standards and the millennial idols who make money out of thin air.