The managers of sales and also their leaders inspired me to write this material—people who managed to secure an agreement where ordinary sellers said it was impossible and gave 1000 reasons why it couldn’t be done, as well as those who virtuously turned “No” into “Yes.” Studying their techniques and methods inspired me to write this book. It presents and analyzes case studies, methods, and tricks of sellers from various areas of our everyday lives that helped them obtain “Yes.” Most likely, as someone with your own meaningful and interesting sales experience and the skill to get agreement from your clients, you’ll find methods you already know and have been using for a long time—and perhaps you’ll find something new for yourself too.