Corporate Tribe: What an Anthropologist Can Teach a Top Manager

Business practice of the past decades shows that any changes in organizations meet with less resistance if their implementation takes into account the company’s existing culture. You’re holding a book about a completely new discipline that will make life and work easier for many managers—corporate anthropology. Using tools of classical anthropology accumulated over decades, Daniel Brown and Itske Kramer show how to understand the specifics of corporate culture and evaluate all the subtleties of relationships between different departments. You will gain the necessary knowledge and skills for effective company management, be able to identify employees’ true motivation, and remove barriers to implementing management decisions. A new look at the company that the authors offer will reveal previously non-obvious but very important relationships between employees. Together with the authors, you’ll take an exciting journey through mysterious corners of the planet and learn a lot about the rituals and traditions of different peoples of the world.

— a corporate anthropologist, a specialist in cultural diversity, work of international teams, and corporate culture. Founder and CEO of HumanDimensions. In 2013, Itske received the “Trainer of the Year” award from NOBTRA (Association of Dutch training specialists).

— a corporate anthropologist, a specialist in leadership, transformations, and organizational culture. Worked as a consultant and regional director of a refugee reception center in the Netherlands. Daniel is the founder and director of the Academy of Culture.

— head of the personnel selection and development management at X5 Retail Group.

— senior partner at “Training Boutique,” partner companies Best T&D Group and ASR, author of projects “Open Coaching University of Mark Kukushkin” (OTUMKA) and “PiR: a development practices festival,” co-chair of the NASDOBR commission for certification of business trainers