Customers for Life
5 hrs. 22 min.
Language
Russian
Author
Carl Sewell
Author
Paul Brown
Narrator
Vsevolod Kuznetsov
Narrator
Vsevolod Kuznetsov
Description
Gone are the days when, to get a customer, it was enough to simply have the right product in stock. Now service and care for people come to the fore. Customer orientation—this is the magic key to turning ordinary customers into “customers for life.” Bet on repeat customers, treat them like friends, ask what they want, and give it to them.
The advice seems simple, but to achieve success you’ll have to completely change not only how you serve people, but also the entire organization of work—right down to office signage and the wage system.
That is exactly what Carl Sewell did, the owner of one of the best car dealership companies in the United States—and he achieved unique results.
From now on, the word “customer orientation” will have a new meaning for you!
The advice seems simple, but to achieve success you’ll have to completely change not only how you serve people, but also the entire organization of work—right down to office signage and the wage system.
That is exactly what Carl Sewell did, the owner of one of the best car dealership companies in the United States—and he achieved unique results.
From now on, the word “customer orientation” will have a new meaning for you!
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