Mаркетинг by Rоман Масленников • CEO of an PR agency • 12 years in the profession • 5 laws passed as a result of PR campaigns • 5 global information resonances • 5000 publications in internet media, newspapers, magazines, and TV • author of bestselling books “Media Virus: How to Make Hype out of Nothing” and “Hype-nem? Explosive PR. Step-by-Step Guide.” MARKETING is stressing you out! ADVERTISING is old-school and brain violence. PR is another matter. With a budget or without it—you’ll grow your business! Want to become famous tomorrow?
In this audiobook I’ll share various techniques and practical recommendations, checklists, cases, and examples that will help you understand how to * grow your personal brand; * develop your business through your personal brand; * start “showing up” on TV and in glossy magazines; * reach a new level of fame; * break through the glass ceiling in your field and become number one; * become a recognized expert in your area; * turn fame into money and much more.
"Want to hype harder than ‘Burger King’? Not necessarily you’ll manage—but try! Read the book."
Ivan Shestov, Director of Marketing Department at “Burger King”