Data literacy—that is, the ability to navigate the world of data—is a key skill of today. Every day, billions of messages are posted on social media, electronic mailboxes across the planet buzz with letters, and every internet-connected car produces terabytes of data, not to mention online shops, payment systems, and government digital services. Yet only a minority knows how to work with data, analyze it, and use it for business—and experts are catastrophically in short supply.
For those who want to learn to speak the language of data with confidence, the recognized expert in data literacy, Jordan Morrow, has written his book. This practical guide will allow even a non-specialist to master four basic levels of analytics and learn how to make effective, data-driven decisions—so as to get the most out of information and succeed in a fast-changing digital world.