We have to convince others that we are right every day: to get a bank loan, persuade your husband to buy a fur coat, or make a child wash their hands before eating. Mastering persuasive skills is especially important for those who work with people: businesspeople and managers, politicians and lawyers, salespeople and teachers.
In the form of a dialogue with the listener, in simple and lively language, this audiobook teaches how to prove and defend your point of view with arguments, and describes the techniques and rules of persuasive communication. It analyzes the stages of the persuasion process, as well as the factors that facilitate or block it. Practical advice is given on overcoming psychological barriers and choosing the optimal tactics of persuasive influence.