Sales of any product depend not only and not so much on its quality and price, but on how the sales process itself is organized. The rules for organizing sales are simple, and often you can call them common truths—however, the catch with common truths is that following them in practice is very difficult. That’s why the “stars” in the field of sales most often become precisely those who manage to do it. This audiobook can’t really be called a textbook, even though it contains specific recommendations and analysis of examples. It is primarily notes from a practitioner, allowing you to take a fresh look at how sales are organized and make them more effective and more aggressive.