How to Sell Anything to Anybody

Joe Girard’s book “How to Sell Anything to Anyone” — originally published in 2006 and repeatedly reissued—is now available as an audiobook. It’s a bestselling work that presents a sales approach that helps build long-term relationships with clients and take full advantage of word-of-mouth.

What makes this book unique is the author’s personal experience: having gone from an insecure child, changing many jobs, and only starting sales in adulthood, he created a system that helped him enter the Guinness Book of Records as “the best seller in the world.”