Jim Collins, looking at lifeless ruins through the eyes of a scientist—ruins of once seemingly indestructible companies—asks: how do great companies die? Does collapse truly happen unexpectedly, or does the company prepare it with its own actions? Can signs of decline be detected early and avoided? Why do some companies, under difficult conditions, stay afloat, while others, comparable in every way, sink? How severe must the crisis be for the path to destruction to become inevitable? How can you turn things around and return to growth?
In his book, Jim Collins answers these questions, offering leaders grounded hope: not only can decline be identified and stopped, it can also be restarted with growth.