How Coca-Cola Conquered the World. 101 Successful Cases from World-Famous Brands

A collection of stories about Pinterest, Chanel5, Corona, Brewdog, Spanx, LG, KFC, WWF, “Guinness World Records,” Coca-Cola, and other globally famous brands in one book. All cases are organized by sections, so they serve as a convincing toolkit, backed by the experience of world-renowned companies.