Screw Business as Usual

Entrepreneur and rebel Richard Branson turns the usual ideas about entrepreneurship on their head, sending “business as usual” to hell. From his point of view, profit is no longer the only driving force behind business. It’s time to erase the line between “benefit for entrepreneurs” and “benefit for the planet.” In his manifesto-book, Branson shares the secret of how helping people and the entire ecosystem enables business to grow.

The book will be useful for businessmen who can learn from Branson how to build a successful business that is also socially responsible; for entrepreneurs who will learn about new markets and innovative business models; and for students who want to do something meaningful while also earning well.