Originally, this book was called “From rags to princes and back, and so many times in a row.” Over 12 entrepreneurial years, before I brought an architecture-branding company DeVision to the federal level, established the main forum for developers in the CIS, and with partners created a development company in Tyumen, I experienced many falls—I ran a loss-making federal event in Moscow, opened and closed several restaurants, went bankrupt repeatedly, went through увольнение, a five-second cardiac arrest, and a serious drama in my personal life. If you’re a beginner entrepreneur, this book will become a lifebuoy when it seems like nothing can be fixed anymore. But if you’ve been in business for many years, you’ll more than once feel like you’re rereading your diary.
In this book, I told everything I know about business without hiding anything. I hope that after you finish the last page, your life will be better.