The ability to tell stories is a real superpower. It can determine the outcome of a major deal, save a tough presentation at a board meeting, or convince millions of people to donate to charity. More and more leaders of top companies are speaking in a storytelling format, because it’s the most effective way to convey your ideas to an audience. Carmine Gallo, author of communication bestsellers, conducted dozens of interviews with the most famous speakers and analyzed more than 500 TED talks to uncover the hidden mechanisms of storytelling for us.