The Adweek Copywriting Handbook
4 hrs. 30 min.
Description
An outstanding American copywriter who stands in the same league as ad giants like David Ogilvy, John Caples, and Leo Burnett confidently argues that despite technological changes, despite the growth of television and the Internet, the basic advertising approaches remain unchanged. Just as consumers remain unchanged—above all, it is still people, with all their human tendencies and weaknesses.
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